Helping Companies Succeed In The Digital Age

Ana is a strategic leader and digital native who specializes in product launches, account management, and technical operations. Over 10 years of experience in the streaming media and technology management consulting industry, she’s held leadership roles at The Walt Disney Company, Paramount, HBO, and Accenture.

With a proven track record of driving business development, product, content, marketing, and finance strategies across all digital platforms and revenue streams, she’s known for getting it done and creating win-win solutions. She is an expert in maximizing value from data by delivering quick analytical wins, operational excellence and long-term advantage with analytical innovation.

Growth, Engagement, Retention Expert

Pioneered a product charter for experimentation on the growing reconnect cohort, which increased paid subscriber rates and improved conversion, LTV, and ARPU.

Increased revenue and market share for Disney's DTC streaming services by managing the Commerce Product Roadmap and running data driven A/B experiments.

Global Expansion

On the original Disney+ launch team that oversaw 0-1 global expansion efforts in Canada and Latin American Markets. Successfully managed a team overseeing operations and launch-related activities, contributing to strategic growth targets. Directed business priorities and operations while ensuring successful product and feature launches.

Disney+ Canada Launch Announcement

Disney+ Latin America Launch Announcement

Disney+ Historic Growth

Star+ Latin America Launch Announcement

Business Model Innovator

Consistently implemented high-profile Advertising Video on Demand (AVOD), Subscription Video on Demand (SVOD), and Freemium Video models. Extensive experience running Direct to Consumer (D2C), Business to Business Saas (B2B), and Business to Business to Consumer apps (B2B2C) from inception to post-launch.

Extensive knowledge of curating experience and campaigns for kids (Noggin, Nick Jr), teens (Nickelodeon), and adults (Paramount, Logo, Comedy Central, VH1, MTV, BET, CMT, TVLand).

Compliance expert for COPPA, Kid Vid, GDPR, legal notifiers, and accessibility regulations.

AI Training

Graduate school focus turned to being a passionate advocate for continuous learning and empowering the workforce of tomorrow. Upskilling on Generative AI technologies and teaching underserved markets how to harness the power of AI tools, all the while nurturing the irreplaceable human skills—creativity, critical thinking, problem-solving, and the art of interpersonal influence—that ensure AI serves as a complement, not a replacement.

Cabana Media Workshops